Sustainability has become a necessity rather than an option, given the threat of climate change. Product developers, designers, retailers, apparel and textile manufacturers have recognized the opportunity of gaining competitive edge by showing their commitment to environmentally and socially responsible practices. For that, new material, processes and technologies capable of reducing pollution, increasing energy efficiency and minimizing waste are being employed throughout the supply chain. On the other hand, consumers are also becoming more Eco-conscious. This is demonstrated by the growing demand for Eco-friendly clothing and green care methods, in addition to an increase interest in recycling unwanted garments.
Although fast-fashion firms today are embracing sustainability, their businesses strive on encouraging multiple purchases through delivering trendy clothes at lower prices. Consumers are more than ever stimulated to buy and thus increasing the pile of clothes in their closets. How can fast-fashion tackle this issue? Are there any solutions?
Photo Credits:
http://www.synergyclothing.com/about/
http://greenenergyindonesia.com/
www.salvationarmy.org.uk/
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