Monte Verde 81 is a premium real estate project offering investors a promising opportunity and residents an exclusive lifestyle.
The marketing challenge was to promote and sell 30% of the project throughout a period of 3 months.
The project’s branding, sales material and advertising collaterals were developed. An extensive integrated marketing communication campaign combining the Advertising (Print, OOH, Radio, Digital & Direct Marketing), Event, Public Relations and Sales promotion disciplines was programmed. Teaser-Revealer tactic was used to grab the target’s attention, create excitements and thus achieve the project’s objectives.