Project Description
![Monteverde 81 Logo](http://tarek-ayoub.com/wp-content/uploads/2016/01/Monteverde-81-Logo-1.png)
Project Brief
Monte Verde 81 is a premium real estate project offering investors a promising opportunity and residents an exclusive lifestyle.
The Challenge
The marketing challenge was to promote and sell 30% of the project throughout a period of 3 months.
The Solution
The project’s branding, sales material and advertising collaterals were developed. An extensive integrated marketing communication campaign combining the Advertising (Print, OOH, Radio, Digital & Direct Marketing), Event, Public Relations and Sales promotion disciplines was programmed. Teaser-Revealer tactic was used to grab the target’s attention, create excitements and thus achieve the project’s objectives.
IMC Campaign Execution
![MV Print Ad Revealer](http://tarek-ayoub.com/wp-content/uploads/2016/01/MV-Print-Ad-Revealer.jpg)
![Outdoor](http://tarek-ayoub.com/wp-content/uploads/2016/01/Outdoor.jpg)
![email Marketing](http://tarek-ayoub.com/wp-content/uploads/2016/01/email-Marketing-1.jpg)
![Brochure2](http://tarek-ayoub.com/wp-content/uploads/2016/01/Brochure2.jpg)
![MV Print Ad2](http://tarek-ayoub.com/wp-content/uploads/2016/01/MV-Print-Ad2.jpg)
![Airport Advertising](http://tarek-ayoub.com/wp-content/uploads/2016/01/Airport-Advertising-1.jpg)
![Digital Marketing](http://tarek-ayoub.com/wp-content/uploads/2016/01/Digital-Marketing.jpg)
![Newspaper Phase3](http://tarek-ayoub.com/wp-content/uploads/2016/01/Newspaper-Phase3.jpg)
Objectives vs. Achievements
Tarek has an excellent strategic thinking approach to project and always managed to work on implementing them successfully. He has a good team spirit and the ability to manage his subordinates and drive them to achieve the objects and targets.
Tarek is a hardworking person whom I would highly recommend. He’s a thinker and a meticulous person which is the key to a successful Marketing Communication Professional.