Today’s technological advancements have a great influence on how companies custom tailor their marketing strategies. Mobile devices became a vital element in the sales process and decision-making. Following the trend, augmented reality has emerged as an innovative tool that allows brands to interact with consumers in a spectacular way, taking shopping experience to a whole new level. Augmented reality creates new digital experience that enriches the relationship between a consumer and a brand. It can be used in any indoor or outdoor location, relying just on tablets or mobile devices with a camera, GPS capability and internet connection. Augmented Reality does not only achieve the WOW factor but represents an exciting experience with the brand generating buzz and brand recall.
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