Today's technological advancements have a great influence on how companies custom tailor their marketing strategies. Mobile devices became a vital element in the sales process and decision-making. [...]

Sustainability has become a necessity rather than an option, given the threat of climate change. Product developers, designers, retailers, apparel and textile manufacturers have recognized the opportunity [...]

Smart Fabrics are materials and structures that can sense the environmental conditions. One of the major applications is electronic textiles. E-fabrics embraces advanced technology and artisanal techniques [...]

Real-Time Bidding (RTB) is a relatively new digital marketing technology that enables online advertising to be purchased and served in real time. Instead of booking prepaid advertising [...]